Double Shot

Scaling FMCG on E- commerce:

iSiSOrganic 245% YOY Growth Story

The Ecommerce Transformation Story of iSiSOrganic

Every FMCG brand has a story, and for iSiSOrganic, that story is one of transformation, resilience, and strategic execution. As a leading Egyptian brand in the organic and natural products sector from more than 40 years in market, iSiSOrganic has built a reputation for delivering high quality honey, herbal teas, water, oils, snacks, and juices to health conscious consumers. However, despite its strong presence in retail stores, iSiSOrganic was struggling to establish a stronghold in the e-commerce exist.

The Foundation on Amazon

In April 2024, iSiSOrganic partnered with DoubleShot to manage its presence on Amazon, marking the beginning of its digital transformation journey. At the time, iSiSOrganic faced several critical challenges:

∙Unoptimized product listings that hindered visibility and conversions.

∙A limited catalog presence, with only a fraction of its products available online.

∙Zero advertising efforts, making it nearly invisible in search results.

∙Weak sales performance, with inconsistent purchase order (PO) fulfillment rates.

With a focused strategy, DoubleShot began by revamping iSiSOrganic Amazon catalog, optimizing listings, and launching high impact advertising campaigns to improve visibility and drive sales. The results were immediate, a significant uptick in conversions and better fulfillment execution.

Refer to iSiSOrganic case study to discover the behind the scenes of a skyrocketing

900% Amazon growth in 4 Months.

Digital Presence:
Taking Over the Entire
E-commerce Arm

After witnessing exponential growth on Amazon, iSiSOrganic made a bold move in August 2024, expanding partnership with Doubleshot to take over its entire digital arm. This meant managing not only Amazon but also Noon, Breadfast, Goodsmart, and new launches on Botit, Rabbit, and Talabat.The goal was clear: ∙Enhance and optimize the entire catalog across all major e-commerce platforms.

Maximize sales while achieving the best cost-to-advertising ratio.
Scale operations to their full potential by leveraging promotions, visibility strategies, and datadriven optimizations. By late 2024, iSiSOrganic had evolved from a brand with a weak online presence to a dominant force in the Ecommerce space. This case study takes you behind the scenes of that transformation, how a datadriven, strategic approach turned iSiSOrganic into one of the fastest growing FMCG brands online.

Growth Strategy: Scaling iSiSOrganic’s E-commerce
Growth

Success in e-commerce doesn’t happen by accident, it’s built on strategy, planning, and execution. After our breakthrough results on Amazon, we knew that iSiSOrganic had the potential to dominate across all major e- commerce platforms. But expansion isn’t just about listing more products or running more ads; it requires a structured, data-driven approach to maximize sales while keeping operations seamless. That’s why we mapped out a detailed strategy for the upcoming quarters, ensuring that iSiSOrganic wasn’t just keeping up but staying ahead of the competition.

1. The Audit Phase:
Understanding Platform Performance

Before scaling iSiSOrganic’s presence across Noon, Breadfast, Goodsmart, we needed to dig deep and understand:

Which platforms were performing best in terms of sales, traffic, and conversion rates?
Which categories and products were thriving on each platform?
Which products were slow-moving on certain platforms but doing well on others?

We didn’t just want to expand blindly, we wanted to strategically position iSiSOrganic where it had the highest potential to win, Some products weren’t moving fast due to poor catalog structure and visibility rather than lack of demand. This audit gave us clarity on where to optimize, where to scale, and where to shift focus.

2. Strengthening iSiSOrganic’s
Presence Across Platforms

After identifying the strengths and weaknesses across platforms, we went all in on optimizing iSiSOrganic catalog to dominate in every marketplace. 🚀 What We Improved:

∙Expanded iSiSOrganic catalog presence across all platforms, every product that had demand was properly listed, optimized, and promoted.

∙Refined Slow moving products by adjusting descriptions, pricing, and ad strategy to improve visibility and conversions.

∙Aligned stock availability across platforms to ensure that products didn’t get lost due to fulfillment issues.

∙Some offline retail-winner products were not even listed on e commerce platforms

By customizing our approach for each platform, we weren’t just listing iSiSOrganic products, we were positioning them to sell.

3. The Promotions Strategy:
Selling at the Right Time

E-commerce isn’t just about having great products, it’s about knowing when and how to sell them.

Once we had the catalog in place, we built a promotions plan tailored to the seasonality of the Egyptian market, ensuring iSiSOrganic had a constant presence during peak shopping periods, with consistent message across the entire iSiSOrganic e-commerce presence.

By aligning seasonal trends with consumer behavior, we ensured that iSiSOrganic wasn’t just running promotions for the sake of it, every discount had a purpose, a strategy, and a direct impact on sales.

4. Preparing for Growth:
Avoiding Stockouts & Maximizing Fulfillment Rate.

Scaling fast can be a double edged sword. If you don’t plan ahead, you end up with stock shortages, fulfillment failures, and lost sales opportunities.That’s why we worked closely with iSiSOrganic to forecast product demand, adjust production timelines, and optimize fulfillment.

What We Did:

Forecasted demand per product category to ensure the right SKUs were produced in bulk ahead of time. Boosted fulfillment rates

to reach 80%, ensuring iSiSOrganic had the stock to support its growth.

No last minute rush. No lost sales. Just a seamless execution plan to scale without breaking.

5. Setting Clear KPIs for EOY Growth

With the strategy locked in, we built a clear forecast for the months ahead, tracking spending, sales growth, and advertising efficiency.

Key Metrics We Focused On:Sales growth projections per platform based on historical data.Advertising spend vs. return (CIR) to maintain profitability while scaling.Conversion rate trends to identify and fix underperforming areas in real time.

This wasn’t about guesswork, it was about data-backed decisions that set iSiSOrganic up for long-term success.

E-Commerce Ads

Amazon:

Since we already started our Amazon Journey earlier than all other platforms, it was easier to scale and implement the strategy that we talked about in the previous section. Refer to iSiSOrganic rocking 900% growth in 4 months to get a behind the scenes glimpse of our Amazon Launch strategy with iSiSOrganic.

Utilize Brand Store:

A brand store was launched on Amazon with the purpose of communicating the brand message, and increasing basket size, hence increasing average order value, keeping CIR to a satisfying level.

Executed a tailored advertising plan which was formulated based on the forecasted spend and sales that were discussed in the first section “Planning” .Leverage Sponsored Brands for Brand message communication, sales, and awareness. Leverage Sponsored Products for Sales. Leverage Sponsored Display for Sales, awareness, and brand protection.

Noon:

Noon offers a brand store with an annual subscription fee, however there we can always utilize sponsored brands to communicate brand message, as well as sponsored products to drive sales.

The Other E commerce platforms:

GoodsMart:

Based on the Historical data, and DoubleShot Analysis we discovered that some categories have potential on Goodsmart yet performing relatively low. ∙A category promotion was launched to push sale on GoodsMart.

BreadFast:

A Hero Banner was executed strategically to drive sales on selected products and categories

Internationalization:

A step towards Global E commerce Excellence:

Late 2024, we concluded all the backend operational necessities to launch iSiSOrganic in Amazon KSA. Product listing and catalog photoshoot are now concluded and ready for promotions. A Brand Store was created in Amazon KSA with the same messaging and Tone of voice with respect to the cultural difference and guidelines.

Rabbit:

Home Page Banner on Rabbit platform to maximize sales, and awareness during Ramadan.

Results:

A Year of Record Breaking Growth After implementing a platform specific strategy, promotional planning, and operational enhancements, iSiSOrganic witnessed unprecedented growth across all e-commerce platforms.

🚀 245% total e-commerce growth YoY

🚀 2,470% increase in Amazon sales

🚀 350% growth in Breadfast sales

🚀 142% growth in Noon sales

🚀 477% growth in Goodsmart sales

245%

Total E-commerce

Growth YOY

2,740%

Amazon Sales Growth

350%

Breadfast sales growth

140%

noon sales growth

477%

Goodsmart sales growth

Beyond the numbers, the transformation was about turning iSiSOrganic from an underperforming e-commerce player into a dominant force in FMCG E commerce sales.

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Spritz
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Scaling FMCG on E- commerce:

Spritz 410% Growth Story

Scaling FMCG on E- commerce:

Spritz 410% Growth Story

Introduction: A Fresh Start for a Fresh Brand

In February 2025, Spritz, a brand specializing in oil alternatives, which is healthy, low-calorie cooking oil sprayschose Double Shot Performance Marketing Agency as its partner to transform its e-commerce presence

The e commerce Transformation
Story of iSiSOrganic

Challenges:

While Spritz had already built a strong promise offline, its Amazon & Noon presence was still in the early stages of development. The listings and visuals had room to better capture the premium quality and healthy lifestyle values that the brand stands for. This presented an exciting opportunity to refine, enhance, and fully showcase Spritz’s unique value proposition across E commerce platforms.

Spritz has a limited number of SKUs (3 SKUs) which may represent as a challenge to reach a lucrative Spend Vs Sales.

Our goal was clear:

Build a strong, sales driven e-commerce ecosystem for Spritz, starting with Amazon and Noon.

Phase 1: Building the Foundation

Challenge:

At the time of onboarding, the Spritz catalog had the following to improve:

Product images not aligned with Amazon guidelines.
Descriptions that failed to highlight the brand’s USPs.
Incorrect specifications on some SKUs.

Digital Presence:
Taking Over the Entire
E-commerce Arm

Maximize sales while achieving the best cost-to-advertising ratio.
Scale operations to their full potential by leveraging promotions, visibility strategies, and datadriven optimizations. By late 2024, iSiSOrganic had evolved from a brand with a weak online presence to a dominant force in the Ecommerce space. This case study takes you behind the scenes of that transformation, how a datadriven, strategic approach turned iSiSOrganic into one of the fastest growing FMCG brands online.

Actions:

We began by creating a solid foundation:

Conducted a professional photoshoot and replaced all images with optimized visuals.
Crafted compelling, keyword-rich product descriptions.
Developed branded A+ content showcasing:
- Core value proposition (healthy, low-calorie alternative).
- Product benefits and USPs.
- Lifestyle applications to connect with home cooks.

Growth Strategy:
Scaling iSiSOrganic’s
E-commerce Growth

Success in e-commerce doesn’t happen by accident, it’s built on strategy, planning, and

execution. After our breakthrough results on Amazon, we knew that iSiSOrganic had the

potential to dominate across all major e-commerce platforms. But expansion isn’t just about

listing more products or running more ads; it requires a structured, data-driven approach to

maximize sales while keeping operations seamless. That’s why we mapped out a detailed

strategy for the upcoming quarters, ensuring that iSiSOrganic wasn’t just keeping up but staying

ahead of the competition.

This catalog overhaul significantly improved visibility and conversions on Amazon, and the same assets were then deployed to enhance Spritz’s Noon listings.

Alongside catalog optimization, we designed campaigns focused on educating the audience, maximizing awareness, and clearly communicating Spritz’s USPs to create demand for this emerging product category.

Phase 2: Ads Pilot & Forecasting

With a stronger catalog in place, we moved to test advertising performance.

Pilot campaigns launched on Amazon and Noon to establish baseline data.
After one month of testing, results proved highly promising, giving us the confidence to build:
- Quarterly sales & Promotions forecasts.
- A structured advertising spend plan.
- CIR and ROAS targets for the rest of 2025.

Phase 3: Scaling with 360° Campaigns

Armed with data, we deployed full scale campaigns on both platforms.

Amazon Advertising

Sponsored Brands for visibility and brand storytelling.
Sponsored Products to drive conversion.
Sponsored Display to protect brand equity and retarget audiences.

Noon Advertising

Banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under Best Sellers.
Sponsored Products to win visibility in competitive keywords.

Key Seasons & Wins

Ramadan 2025

Targeted strategic seasonal keywords.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements for visibility at the peak of shopping season.

Amazon Prime (July 2025)

Executed a tailored Prime Day promotions plan.
Combined advertising, catalog readiness, and discount strategies to dominate the category during this critical event.

Results: Spritz’s Growth Story in Numbers

In less than six months:

410% growth on Amazon and Noon (Q1 2024 vs Q1 2025).
275% growth on Amazon and Noon (Q2 2024 vs Q2 2025).
CIR: 9% (ROAS 11) across campaigns.

Spritz evolved from an underperforming e-commerce presence to a high-growth FMCG brand with strong digital dominance.

Expanding Beyond Marketplaces: Website & Social Media

By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.

June 2025 – Website Revamp:

We embarked on a full-scale revamp of Spritz’s official online store, focusing on:

· Modern UX/UI design to match the brand’s premium positioning.

· Clear product navigation and optimized content for SEO.

· Seamless purchase flows to boost direct-to-consumer sales.

July 2025 – Social Media Activation:

To complement the e-commerce momentum, we took over Spritz’s social media presence:

· Developed a fresh content strategy aligned with the brand’s healthy-living values.

· Designed engaging, thumb-stopping creatives.

· Launched performance-driven campaigns to build awareness and engagement around the brand.

Noon:

Noon offers a brand store with an annual subscription fee, however there we can always utilize sponsored brands to communicate brand message, as well as sponsored products to drive sales.

The Other E commerce platforms:

GoodsMart:

BreadFast:

A Hero Banner was executed strategically to drive sales on selected products and categories

Internationalization:

A step towards Global E commerce Excellence:

Rabbit:

Home Page Banner on Rabbit platform to maximize sales, and awareness during Ramadan.

Conclusion: From Zero to a Category Leader

Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.

Your brand could be next.

Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!

Coming Next:

For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.

Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.

245%

Total E-commerce Growth YOY

2,740%

Amazon Sales Growth

350%

Breadfast sales growth

140%

noon sales growth

477%

Goodsmart sales growth

Beyond the numbers, the transformation was about turning iSiSOrganic from an underperforming e-commerce player into a dominant force in FMCG E commerce sales.