Scaling FMCG on E- commerce:
Spritz 410% Growth Story
Scaling FMCG on E- commerce:
Spritz 410% Growth Story
Scaling FMCG on E- commerce:
Spritz 410% Growth Story
Introduction: A Fresh Start for a Fresh Brand
In February 2025, Spritz, a brand specializing in oil alternatives, which is healthy, low-calorie cooking oil sprayschose Double Shot Performance Marketing Agency as its partner to transform its e-commerce presence
Introduction: A Fresh Start for a Fresh Brand
In February 2025, Spritz—a brand specializing in healthy, low-calorie cooking oil sprays—chose dblshot as its partner to transform its e-commerce presence.
Introduction: A Fresh Start for a Fresh Brand
In February 2025, Spritz—a brand specializing in healthy, low-calorie cooking oil sprays—chose dblshot as its partner to transform its e-commerce presence.
The Challenge
While Spritz had built a strong offline reputation, its presence on Amazon and Noon was still in the early stages of development. The existing listings and visuals had room for improvement to truly capture the premium quality and health-conscious lifestyle values the brand stands for. This presented an exciting opportunity to refine, enhance, and fully showcase Spritz’s unique value proposition across e-commerce platforms.
Key Hurdles:
Visual & Content Gaps: The brand's digital presence needed a visual and structural overhaul to match its strong offline promise.
Limited Catalog (3 SKUs): Working with a highly focused, small product range posed a unique challenge in achieving an efficient and profitable ad spend-to-sales ratio.
The Goal
Our mission was clear: Build a strong, sales-driven e-commerce ecosystem for Spritz, starting with Amazon and Noon.
Phase 1: Building the Foundation
The Initial Challenge: At the time of onboarding, the Spritz catalog required significant optimization to meet marketplace standards and drive conversions. Specifically, we identified the following areas for improvement:
Non-Compliant Imagery: Product images were not aligned with Amazon’s strict visual guidelines.
Weak Copywriting: Product descriptions failed to clearly highlight the brand’s unique selling propositions (USPs).
Inaccurate Data: Incorrect product specifications were listed on several SKUs.
Phase 1: Building the Foundation
The Initial Challenge: At the time of onboarding, the Spritz catalog required significant optimization to meet marketplace standards and drive conversions. Specifically, we identified the following areas for improvement:
Non-Compliant Imagery: Product images were not aligned with Amazon’s strict visual guidelines.
Weak Copywriting: Product descriptions failed to clearly highlight the brand’s unique selling propositions (USPs).
Inaccurate Data: Incorrect product specifications were listed on several SKUs.
Phase 1: Building the Foundation
The Initial Challenge: At the time of onboarding, the Spritz catalog required significant optimization to meet marketplace standards and drive conversions. Specifically, we identified the following areas for improvement:
Non-Compliant Imagery: Product images were not aligned with Amazon’s strict visual guidelines.
Weak Copywriting: Product descriptions failed to clearly highlight the brand’s unique selling propositions (USPs).
Inaccurate Data: Incorrect product specifications were listed on several SKUs.
The Action Plan
We began by building a rock-solid foundation to ensure every SKU was positioned to convert.
What We Did:
Visual Overhaul: Conducted a professional photoshoot and replaced all non-compliant images with highly optimized, conversion-focused visuals.
SEO & Copywriting: Crafted compelling, keyword-rich product descriptions that clearly communicated the brand's value.
Premium A+ Content: Developed immersive branded content showcasing the core value proposition (a healthy, low-calorie alternative), key benefits, and inspiring lifestyle applications to connect with everyday home cooks.
The Action Plan
We began by building a rock-solid foundation to ensure every SKU was positioned to convert.
What We Did:
Visual Overhaul: Conducted a professional photoshoot and replaced all non-compliant images with highly optimized, conversion-focused visuals.
SEO & Copywriting: Crafted compelling, keyword-rich product descriptions that clearly communicated the brand's value.
Premium A+ Content: Developed immersive branded content showcasing the core value proposition (a healthy, low-calorie alternative), key benefits, and inspiring lifestyle applications to connect with everyday home cooks.
The Results & Campaign Strategy
This catalog overhaul significantly improved visibility and conversions on Amazon, and these same high-quality assets were seamlessly deployed to enhance Spritz’s Noon listings.
Alongside the catalog optimization, we designed targeted ad campaigns focused on educating the audience, maximizing brand awareness, and clearly communicating Spritz’s unique selling propositions (USPs) to generate strong demand for this emerging product category.
The Results & Campaign Strategy
This catalog overhaul significantly improved visibility and conversions on Amazon, and these same high-quality assets were seamlessly deployed to enhance Spritz’s Noon listings.
Alongside the catalog optimization, we designed targeted ad campaigns focused on educating the audience, maximizing brand awareness, and clearly communicating Spritz’s unique selling propositions (USPs) to generate strong demand for this emerging product category.
Phase 2: Ads Pilot & Forecasting
With a stronger catalog in place, we moved to test advertising performance. We launched targeted pilot campaigns on both Amazon and Noon to establish accurate baseline data.
After one month of testing, the results proved highly promising, giving us the data-backed confidence to build out:
Quarterly sales and promotions forecasts.
A structured advertising spend plan.
Firm CIR and ROAS targets for the remainder of the year.
Phase 2: Ads Pilot & Forecasting
With a stronger catalog in place, we moved to test advertising performance. We launched targeted pilot campaigns on both Amazon and Noon to establish accurate baseline data.
After one month of testing, the results proved highly promising, giving us the data-backed confidence to build out:
Quarterly sales and promotions forecasts.
A structured advertising spend plan.
Firm CIR and ROAS targets for the remainder of the year.
Phase 2: Ads Pilot & Forecasting
With a stronger catalog in place, we moved to test advertising performance. We launched targeted pilot campaigns on both Amazon and Noon to establish accurate baseline data.
After one month of testing, the results proved highly promising, giving us the data-backed confidence to build out:
Quarterly sales and promotions forecasts.
A structured advertising spend plan.
Firm CIR and ROAS targets for the remainder of the year.
Phase 3: Scaling with 360° Campaigns
Armed with this data, we deployed full-scale campaigns across both platforms to maximize reach and drive conversions.
Amazon Advertising Execution:
Sponsored Brands: Leveraged for top-of-search visibility and compelling brand storytelling.
Sponsored Products: Deployed strategically to capture high-intent traffic and drive direct conversions.
Sponsored Display: Utilized to protect brand equity, defend our digital shelf space, and retarget high-value audiences.
Noon Advertising Execution:
Premium Placements: Secured banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under the "Best Sellers" section.
Sponsored Products: Executed targeted campaigns to win crucial visibility on highly competitive search keywords.
Phase 3: Scaling with 360° Campaigns
Armed with this data, we deployed full-scale campaigns across both platforms to maximize reach and drive conversions.
Amazon Advertising Execution:
Sponsored Brands: Leveraged for top-of-search visibility and compelling brand storytelling.
Sponsored Products: Deployed strategically to capture high-intent traffic and drive direct conversions.
Sponsored Display: Utilized to protect brand equity, defend our digital shelf space, and retarget high-value audiences.
Noon Advertising Execution:
Premium Placements: Secured banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under the "Best Sellers" section.
Sponsored Products: Executed targeted campaigns to win crucial visibility on highly competitive search keywords.
Phase 3: Scaling with 360° Campaigns
Armed with this data, we deployed full-scale campaigns across both platforms to maximize reach and drive conversions.
Amazon Advertising Execution:
Sponsored Brands: Leveraged for top-of-search visibility and compelling brand storytelling.
Sponsored Products: Deployed strategically to capture high-intent traffic and drive direct conversions.
Sponsored Display: Utilized to protect brand equity, defend our digital shelf space, and retarget high-value audiences.
Noon Advertising Execution:
Premium Placements: Secured banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under the "Best Sellers" section.
Sponsored Products: Executed targeted campaigns to win crucial visibility on highly competitive search keywords.
Key Seasons & Wins
Ramadan 2025 Strategy:
Targeted strategic seasonal keywords to capture holiday-specific buyer intent.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements to ensure maximum visibility during the peak of the shopping season.
Amazon Prime Day (July 2025):
Executed a tailored Prime Day promotions plan.
Combined aggressive advertising, flawless catalog readiness, and strategic discounts to dominate the category during this critical, high-volume sales event.
Key Seasons & Wins
Ramadan 2025 Strategy:
Targeted strategic seasonal keywords to capture holiday-specific buyer intent.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements to ensure maximum visibility during the peak of the shopping season.
Amazon Prime Day (July 2025):
Executed a tailored Prime Day promotions plan.
Combined aggressive advertising, flawless catalog readiness, and strategic discounts to dominate the category during this critical, high-volume sales event.
Key Seasons & Wins
Ramadan 2025 Strategy:
Targeted strategic seasonal keywords to capture holiday-specific buyer intent.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements to ensure maximum visibility during the peak of the shopping season.
Amazon Prime Day (July 2025):
Executed a tailored Prime Day promotions plan.
Combined aggressive advertising, flawless catalog readiness, and strategic discounts to dominate the category during this critical, high-volume sales event.
The Results: Spritz’s Growth Story in Numbers
In less than six months, our strategic overhaul delivered massive, measurable impact:
410% Overall Growth across Amazon and Noon (Q1 2025 vs. Q1 2024).
275% Sustained Growth across Amazon and Noon (Q2 2025 vs. Q2 2024).
9% CIR (11x ROAS) maintained efficiently across all advertising campaigns.
By executing a data-backed, full-funnel strategy, Spritz evolved from an underperforming e-commerce presence into a high-growth FMCG brand with strong digital dominance.
Expanding Beyond Marketplaces: Website & Social Media
By mid-2025, Spritz’s rapid growth on Amazon and Noon had officially set the stage for the brand's next critical phase of digital expansion.
Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.
Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.
June 2025: The Website Revamp
We embarked on a full-scale revamp of Spritz’s official online store. By moving from initial wireframes in Figma to a fully optimized WordPress build, we focused on:
Modern UX/UI Design: Crafted to perfectly match the brand’s premium, health-conscious positioning.
SEO & Navigation: Built clear product pathways and optimized on-page content to capture organic search traffic.
Seamless Purchase Flows: Engineered a frictionless checkout experience to boost direct-to-consumer (D2C) conversions.
June 2025 – Website Revamp:
We embarked on a full-scale revamp of Spritz’s official online store, focusing on:
· Modern UX/UI design to match the brand’s premium positioning.
· Clear product navigation and optimized content for SEO.
· Seamless purchase flows to boost direct-to-consumer sales.
June 2025 – Website Revamp:
We embarked on a full-scale revamp of Spritz’s official online store, focusing on:
· Modern UX/UI design to match the brand’s premium positioning.
· Clear product navigation and optimized content for SEO.
· Seamless purchase flows to boost direct-to-consumer sales.
July 2025: Social Media Activation
To complement the massive e-commerce momentum, we fully took over Spritz’s social media presence to build community and drive top-of-funnel traffic.
Fresh Content Strategy: Developed a cohesive, engaging content plan perfectly aligned with the brand’s healthy-living values.
Thumb-Stopping Creatives: Designed high-quality, dynamic visuals engineered to capture attention in crowded social feeds.
Performance-Driven Campaigns: Launched highly targeted ad campaigns to build brand awareness, foster meaningful engagement, and drive external traffic back to the newly optimized e-commerce channels.
We executed a highly tailored advertising plan, formulated directly from the forecasted spend and sales projections established during our initial "Planning" phase.
How We Leveraged Ad Formats:
Sponsored Brands: Utilized to effectively communicate the brand's core message, increase top-of-mind awareness, and drive sales.
Sponsored Products: Deployed strategically to capture high-intent search traffic and maximize direct sales.
Sponsored Display: Implemented to drive conversions, build broader awareness, and create a defensive moat for brand protection against competitors.
Executed a tailored advertising plan which was formulated based on the forecasted spend and sales that were discussed in the first section “Planning” .Leverage Sponsored Brands for Brand message communication, sales, and awareness. Leverage Sponsored Products for Sales. Leverage Sponsored Display for Sales, awareness, and brand protection.
Noon:
Noon offers a brand store with an annual subscription fee, however there we can always utilize sponsored brands to communicate brand message, as well as sponsored products to drive sales.
Noon:
Noon offers a brand store with an annual subscription fee, however there we can always utilize sponsored brands to communicate brand message, as well as sponsored products to drive sales.
Other E-Commerce Platforms: GoodsMart
Based on historical data and dblshot's internal analysis, we discovered that specific product categories had massive potential on GoodsMart but were currently underperforming.
The Action Plan:
Targeted Category Promotions: To capture this untapped demand, we launched strategic promotional campaigns designed to boost visibility, shift slow-moving inventory, and drive immediate sales on the platform.
The Other E commerce platforms:
GoodsMart:
Based on the Historical data, and DoubleShot Analysis we discovered that some categories have potential on Goodsmart yet performing relatively low. A category promotion was launched to push sale on GoodsMart.
BreadFast:
A Hero Banner was executed strategically to drive sales on selected products and categories
Internationalization:
A step towards Global E commerce Excellence.
BreadFast:
A Hero Banner was executed strategically to drive sales on selected products and categories
Internationalization:
A step towards Global E commerce Excellence:
Conclusion: From Zero to a Category Leader
Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.
Your brand could be next.
Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!
Coming Next:
For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.
Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.
Conclusion: From Zero to a Category Leader
Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.
Your brand could be next.
Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!
Coming Next:
For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.
Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.
Conclusion: From Zero to a Category Leader
Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.
Your brand could be next.
Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!
Coming Next:
For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.
Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.
245%
Total E-commerce Growth YOY
2,740%
2,740%
Amazon Sales Growth
Amazon Sales Growth
350%
350%
Breadfast sales growth
Breadfast sales growth
140%
140%
noon sales growth
noon sales growth
477%
477%
Goodsmart sales growth
Goodsmart sales growth
245%
Total E-commerce
Growth YOY
2,740%
Amazon Sales Growth
350%
Breadfast sales growth
140%
noon sales growth
477%
Goodsmart sales growth
