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Sekem
Case Study
Coming soon
Sekem
Case Study
Coming soon
Scaling FMCG on E- commerce:
Spritz 410% Growth Story
Scaling FMCG on E- commerce:
Spritz 410% Growth Story
Scaling FMCG on E- commerce:
Spritz 410% Growth Story
Introduction: A Fresh Start for a Fresh Brand
In February 2025, Spritz, a brand specializing in oil alternatives, which is healthy, low-calorie cooking oil sprayschose Double Shot Performance Marketing Agency as its partner to transform its e-commerce presence
Introduction: A Fresh Start for a Fresh Brand
In February 2025, Spritz, a brand specializing in oil alternatives, which is healthy, low-calorie cooking oil sprayschose Double Shot Performance Marketing Agency as its partner to transform its e-commerce presence
Introduction: A Fresh Start for a Fresh Brand
In February 2025, Spritz, a brand specializing in oil alternatives, which is healthy, low-calorie cooking oil sprayschose Double Shot Performance Marketing Agency as its partner to transform its e-commerce presence
Challenges:
While Spritz had already built a strong promise offline, its Amazon & Noon presence was still in the early stages of development. The listings and visuals had room to better capture the premium quality and healthy lifestyle values that the brand stands for. This presented an exciting opportunity to refine, enhance, and fully showcase Spritz’s unique value proposition across E commerce platforms.
Spritz has a limited number of SKUs (3 SKUs) which may represent as a challenge to reach a lucrative Spend Vs Sales.
Our goal was clear:
Build a strong, sales driven e-commerce ecosystem for Spritz, starting with Amazon and Noon.
Challenges:
While Spritz had already built a strong promise offline, its Amazon & Noon presence was still in the early stages of development. The listings and visuals had room to better capture the premium quality and healthy lifestyle values that the brand stands for. This presented an exciting opportunity to refine, enhance, and fully showcase Spritz’s unique value proposition across E commerce platforms.
Spritz has a limited number of SKUs (3 SKUs) which may represent as a challenge to reach a lucrative Spend Vs Sales.
Our goal was clear:
Build a strong, sales driven e-commerce ecosystem for Spritz, starting with Amazon and Noon.
Challenges:
While Spritz had already built a strong promise offline, its Amazon & Noon presence was still in the early stages of development. The listings and visuals had room to better capture the premium quality and healthy lifestyle values that the brand stands for. This presented an exciting opportunity to refine, enhance, and fully showcase Spritz’s unique value proposition across E commerce platforms.
Spritz has a limited number of SKUs (3 SKUs) which may represent as a challenge to reach a lucrative Spend Vs Sales.
Our goal was clear:
Build a strong, sales driven e-commerce ecosystem for Spritz, starting with Amazon and Noon.
Phase 1: Building the Foundation
Challenge:
At the time of onboarding, the Spritz catalog had the following to improve:
Product images not aligned with Amazon guidelines.
Descriptions that failed to highlight the brand’s USPs.
Incorrect specifications on some SKUs.
Phase 1: Building the Foundation
Challenge:
At the time of onboarding, the Spritz catalog had the following to improve:
Product images not aligned with Amazon guidelines.
Descriptions that failed to highlight the brand’s USPs.
Incorrect specifications on some SKUs.
Phase 1: Building the Foundation
Challenge:
At the time of onboarding, the Spritz catalog had the following to improve:
Product images not aligned with Amazon guidelines.
Descriptions that failed to highlight the brand’s USPs.
Incorrect specifications on some SKUs.
Actions:
We began by creating a solid foundation:
Conducted a professional photoshoot and replaced all images with optimized visuals.
Crafted compelling, keyword-rich product descriptions.
Developed branded A+ content showcasing:
Core value proposition (healthy, low-calorie alternative).
Product benefits and USPs.
Lifestyle applications to connect with home cooks.
Actions:
We began by creating a solid foundation:
Conducted a professional photoshoot and replaced all images with optimized visuals.
Crafted compelling, keyword-rich product descriptions.
Developed branded A+ content showcasing:
Core value proposition (healthy, low-calorie alternative).
Product benefits and USPs.
Lifestyle applications to connect with home cooks.
Actions:
We began by creating a solid foundation:
Conducted a professional photoshoot and replaced all images with optimized visuals.
Crafted compelling, keyword-rich product descriptions.
Developed branded A+ content showcasing:
Core value proposition (healthy, low-calorie alternative).
Product benefits and USPs.
Lifestyle applications to connect with home cooks.
This catalog overhaul significantly improved visibility and conversions on Amazon, and the same assets were then deployed to enhance Spritz’s Noon listings.
Alongside catalog optimization, we designed campaigns focused on educating the audience, maximizing awareness, and clearly communicating Spritz’s USPs to create demand for this emerging product category.
This catalog overhaul significantly improved visibility and conversions on Amazon, and the same assets were then deployed to enhance Spritz’s Noon listings.
Alongside catalog optimization, we designed campaigns focused on educating the audience, maximizing awareness, and clearly communicating Spritz’s USPs to create demand for this emerging product category.
This catalog overhaul significantly improved visibility and conversions on Amazon, and the same assets were then deployed to enhance Spritz’s Noon listings.
Alongside catalog optimization, we designed campaigns focused on educating the audience, maximizing awareness, and clearly communicating Spritz’s USPs to create demand for this emerging product category.
Phase 2: Ads Pilot & Forecasting
With a stronger catalog in place, we moved to test advertising performance.
Pilot campaigns launched on Amazon and Noon to establish baseline data.
After one month of testing, results proved highly promising, giving us the confidence to build:
Quarterly sales & Promotions forecasts.
A structured advertising spend plan.
CIR and ROAS targets for the rest of 2025.
Phase 2: Ads Pilot & Forecasting
With a stronger catalog in place, we moved to test advertising performance.
Pilot campaigns launched on Amazon and Noon to establish baseline data.
After one month of testing, results proved highly promising, giving us the confidence to build:
Quarterly sales & Promotions forecasts.
A structured advertising spend plan.
CIR and ROAS targets for the rest of 2025.
Phase 2: Ads Pilot & Forecasting
With a stronger catalog in place, we moved to test advertising performance.
Pilot campaigns launched on Amazon and Noon to establish baseline data.
After one month of testing, results proved highly promising, giving us the confidence to build:
Quarterly sales & Promotions forecasts.
A structured advertising spend plan.
CIR and ROAS targets for the rest of 2025.
Phase 3: Scaling with 360° Campaigns
Armed with data, we deployed full scale campaigns on both platforms.
Amazon Advertising
Sponsored Brands for visibility and brand storytelling.
Sponsored Products to drive conversion.
Sponsored Display to protect brand equity and retarget audiences.
Noon Advertising
Banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under Best Sellers.
Sponsored Products to win visibility in competitive keywords.
Phase 3: Scaling with 360° Campaigns
Armed with data, we deployed full scale campaigns on both platforms.
Amazon Advertising
Sponsored Brands for visibility and brand storytelling.
Sponsored Products to drive conversion.
Sponsored Display to protect brand equity and retarget audiences.
Noon Advertising
Banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under Best Sellers.
Sponsored Products to win visibility in competitive keywords.
Phase 3: Scaling with 360° Campaigns
Armed with data, we deployed full scale campaigns on both platforms.
Amazon Advertising
Sponsored Brands for visibility and brand storytelling.
Sponsored Products to drive conversion.
Sponsored Display to protect brand equity and retarget audiences.
Noon Advertising
Banner placements on Noon’s homepage, including a high-impact Sponsored Display spot directly under Best Sellers.
Sponsored Products to win visibility in competitive keywords.
Key Seasons & Wins
Ramadan 2025
Targeted strategic seasonal keywords.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements for visibility at the peak of shopping season.
Amazon Prime (July 2025)
Executed a tailored Prime Day promotions plan.
Combined advertising, catalog readiness, and discount strategies to dominate the category during this critical event.
Key Seasons & Wins
Ramadan 2025
Targeted strategic seasonal keywords.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements for visibility at the peak of shopping season.
Amazon Prime (July 2025)
Executed a tailored Prime Day promotions plan.
Combined advertising, catalog readiness, and discount strategies to dominate the category during this critical event.
Key Seasons & Wins
Ramadan 2025
Targeted strategic seasonal keywords.
Maximized exposure across both Amazon and Noon.
Leveraged high-traffic placements for visibility at the peak of shopping season.
Amazon Prime (July 2025)
Executed a tailored Prime Day promotions plan.
Combined advertising, catalog readiness, and discount strategies to dominate the category during this critical event.
Results: Spritz’s Growth Story in Numbers
In less than six months:
410% growth on Amazon and Noon (Q1 2024 vs Q1 2025).
275% growth on Amazon and Noon (Q2 2024 vs Q2 2025).
CIR: 9% (ROAS 11) across campaigns.
Spritz evolved from an underperforming e-commerce presence to a high-growth FMCG brand with strong digital dominance.
Results: Spritz’s Growth Story in Numbers
In less than six months:
410% growth on Amazon and Noon (Q1 2024 vs Q1 2025).
275% growth on Amazon and Noon (Q2 2024 vs Q2 2025).
CIR: 9% (ROAS 11) across campaigns.
Spritz evolved from an underperforming e-commerce presence to a high-growth FMCG brand with strong digital dominance.
Results: Spritz’s Growth Story in Numbers
In less than six months:
410% growth on Amazon and Noon (Q1 2024 vs Q1 2025).
275% growth on Amazon and Noon (Q2 2024 vs Q2 2025).
CIR: 9% (ROAS 11) across campaigns.
Spritz evolved from an underperforming e-commerce presence to a high-growth FMCG brand with strong digital dominance.
Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.
Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.
Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.Expanding Beyond Marketplaces: Website & Social Media
By mid 2025, Spritz’s growth on Amazon and Noon had set the stage for the next phase of digital expansion.
June 2025 – Website Revamp:
We embarked on a full-scale revamp of Spritz’s official online store, focusing on:
· Modern UX/UI design to match the brand’s premium positioning.
· Clear product navigation and optimized content for SEO.
· Seamless purchase flows to boost direct-to-consumer sales.
June 2025 – Website Revamp:
We embarked on a full-scale revamp of Spritz’s official online store, focusing on:
· Modern UX/UI design to match the brand’s premium positioning.
· Clear product navigation and optimized content for SEO.
· Seamless purchase flows to boost direct-to-consumer sales.
June 2025 – Website Revamp:
We embarked on a full-scale revamp of Spritz’s official online store, focusing on:
· Modern UX/UI design to match the brand’s premium positioning.
· Clear product navigation and optimized content for SEO.
· Seamless purchase flows to boost direct-to-consumer sales.
July 2025 – Social Media Activation:
To complement the e-commerce momentum, we took over Spritz’s social media presence:
· Developed a fresh content strategy aligned with the brand’s healthy-living values.
· Designed engaging, thumb-stopping creatives.
· Launched performance-driven campaigns to build awareness and engagement around the brand.
July 2025 – Social Media Activation:
To complement the e-commerce momentum, we took over Spritz’s social media presence:
· Developed a fresh content strategy aligned with the brand’s healthy-living values.
· Designed engaging, thumb-stopping creatives.
· Launched performance-driven campaigns to build awareness and engagement around the brand.
July 2025 – Social Media Activation:
To complement the e-commerce momentum, we took over Spritz’s social media presence:
· Developed a fresh content strategy aligned with the brand’s healthy-living values.
· Designed engaging, thumb-stopping creatives.
· Launched performance-driven campaigns to build awareness and engagement around the brand.
Executed a tailored advertising plan which was formulated based on the forecasted spend and sales that were discussed in the first section “Planning” .Leverage Sponsored Brands for Brand message communication, sales, and awareness. Leverage Sponsored Products for Sales. Leverage Sponsored Display for Sales, awareness, and brand protection.
Executed a tailored advertising plan which was formulated based on the forecasted spend and sales that were discussed in the first section “Planning” .Leverage Sponsored Brands for Brand message communication, sales, and awareness. Leverage Sponsored Products for Sales. Leverage Sponsored Display for Sales, awareness, and brand protection.
Noon:
Noon offers a brand store with an annual subscription fee, however there we can always utilize sponsored brands to communicate brand message, as well as sponsored products to drive sales.
Noon:
Noon offers a brand store with an annual subscription fee, however there we can always utilize sponsored brands to communicate brand message, as well as sponsored products to drive sales.
The Other E commerce platforms:
GoodsMart:
Based on the Historical data, and DoubleShot Analysis we discovered that some categories have potential on Goodsmart yet performing relatively low. ∙A category promotion was launched to push sale on GoodsMart.
The Other E commerce platforms:
GoodsMart:
Based on the Historical data, and DoubleShot Analysis we discovered that some categories have potential on Goodsmart yet performing relatively low. A category promotion was launched to push sale on GoodsMart.
BreadFast:
A Hero Banner was executed strategically to drive sales on selected products and categories
Internationalization:
A step towards Global E commerce Excellence:
BreadFast:
A Hero Banner was executed strategically to drive sales on selected products and categories
Internationalization:
A step towards Global E commerce Excellence:
Conclusion: From Zero to a Category Leader
Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.
Your brand could be next.
Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!
Coming Next:
For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.
Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.
Conclusion: From Zero to a Category Leader
Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.
Your brand could be next.
Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!
Coming Next:
For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.
Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.
Conclusion: From Zero to a Category Leader
Spritz’s journey shows what happens when a strong product meets a clear digital strategy. By addressing catalog fundamentals, investing in brand storytelling, and scaling advertising with precision, we helped Spritz secure a leading position on Amazon and Noon in less than half a year.
Your brand could be next.
Let’s talk about how Double Shot can take your e-commerce growth to the next level. Book a meeting now!
Coming Next:
For another read, check out “iSiS 2,700% YOY Growth” Case study across Amazon, and other E commerce platforms.
Stay tuned as we expand Spritz to social Media Ads, scaling this growth story into a long-term market leadership.
245%
Total E-commerce Growth YOY
2,740%
2,740%
Amazon Sales Growth
Amazon Sales Growth
350%
350%
Breadfast sales growth
Breadfast sales growth
140%
140%
noon sales growth
noon sales growth
477%
477%
Goodsmart sales growth
Goodsmart sales growth
245%
Total E-commerce
Growth YOY
2,740%
Amazon Sales Growth
350%
Breadfast sales growth
140%
noon sales growth
477%
Goodsmart sales growth
