Double Shot

In the lead-up to Ramadan 2025, Rehana—a household name in pantry essentials like rice, vinegar, sugar, and oils—approached dblshot with a critical challenge:

A High-Stakes FMCG Launch Under Pressure

In the lead-up to Ramadan 2025, Rehana a household name in pantry essentials like rice, vinegar, sugar, and oils approached Doubleshot with a critical challenge:

They needed to make a significant impact on Amazon in just one month.

With no existing Amazon store, a vast catalog of SKUs, and Ramadan right around the corner, we had to move fast. Planning, execution, and results all had to happen within 30 days.

They needed to make a significant impact on Amazon in just one month.

With no existing Amazon store, a vast catalog of SKUs, and Ramadan right around the corner, we had to move fast. Planning, execution, and results all had to happen within 30 days.

The Mission: Turn Limited Time Into Deep Impact

We began by stripping the project down to its essentials. With time ticking, our first move was to establish a solid performance foundation that could carry the weight of Ramadan’s consumer demand.

The Mission: Turn Limited Time Into Deep Impact

We began by stripping the project down to its essentials. With time ticking, our first move was to establish a solid performance foundation that could carry the weight of Ramadan’s consumer demand.

The Mission: Turn Limited Time Into Deep Impact

We began by stripping the project down to its essentials. With time ticking, our first move was to establish a solid performance foundation that could carry the weight of Ramadan’s consumer demand.

Phase 1: Strategic Planning (Week 1)

With the clock ticking, we dedicated the first week to intensive data analysis and roadmap development.

Inventory Analysis: We scanned Rehana’s extensive catalog to identify which SKUs were most relevant for Ramadan and which required strategic pushes to move aging stock.
Promotions Map: Using demand signals and inventory insights, we created a precise promotion plan tied to stock levels, margin goals, and seasonality.
Ads Forecast: Developed a data-driven advertising budget and performance forecast, ensuring every dollar spent had clear ROI targets.

Phase1:Strategic Planning (Week 1)

With the clock ticking, we dedicated the first week to intensive data analysis and roadmap development.

Inventory Analysis: We scanned Rehana’s extensive catalog to identify which SKUs were most relevant for Ramadan and which required strategic pushes to move aging stock.
Promotions Map: Using demand signals and inventory insights, we created a precise promotion plan tied to stock levels, margin goals, and seasonality.
Ads Forecast: Developed a data-driven advertising budget and performance forecast, ensuring every dollar spent had clear ROI targets.

Building a Store from Scratch, Fast!

Amazon shoppers don’t just buy products, they explore brands. That’s why we knew a dedicated Amazon Storefront was non-negotiable, even with the clock ticking.

Building a Store from Scratch, Fast!

Amazon shoppers don’t just buy products, they explore brands. That’s why we knew a dedicated Amazon Storefront was non-negotiable, even with the clock ticking.

Phase 2: Store Creation (Week 2)

With the strategy set, we moved into the design and development of the digital storefront.

Conversion-Optimized Amazon Store: Designed a storefront with a clear visual identity specifically tied to the Ramadan season.
Seasonal Landing Page: Built a dedicated “Deals of the Month” page to house all promoted SKUs for high-impact visibility.
Mobile-First Performance: Ensured seamless navigation across all product categories, optimized for fast, frictionless mobile shopping.

The Campaign: Full-Funnel Execution in Motion

With the strategy locked and the store live, we launched a 360° Amazon Ads campaign designed to reach shoppers at every stage of their journey—from initial discovery to final purchase.

The Campaign: Full-Funnel Execution in Motion

With the strategy locked and the store live, we launched a 360° Amazon Ads campaign designed to reach shoppers at every stage of their journey—from initial discovery to final purchase.

Phase 3: Advertising Execution (Weeks 3–4)

Sponsored Products: Deployed to dominate category-level searches and high-intent Ramadan keywords.
Sponsored Brands: Leveraged to drive brand discovery and encourage cross-selling across the catalog.
Sponsored Display: Utilized for strategic retargeting and category defense.
Video Ads: Funneled high-quality traffic directly to the newly launched Rehana store.

We didn’t just focus on sales, we prioritized visibility, intent capture, and high-velocity conversion.

The Outcome: Ramadan, Won

Despite the tight timeline, the results spoke for themselves:

350% Growth on promoted Ramadan SKUs (oils, rice, sugar).
40% Increase in total Amazon sales, month-over-month.
40% Growth on aged inventory SKUs that were previously stagnant.
Significant Uplift in brand visibility and store traffic throughout the season.

In just four weeks, Rehana went from underground to unmissable—right in time for Ramadan’s peak.

The Outcome: Ramadan, Won

Despite the tight timeline, the results spoke for themselves:

350% Growth on promoted Ramadan SKUs (oils, rice, sugar).
40% Increase in total Amazon sales, month-over-month.
40% Growth on aged inventory SKUs that were previously stagnant.
Significant Uplift in brand visibility and store traffic throughout the season.

In just four weeks, Rehana went from underground to unmissable—right in time for Ramadan’s peak.