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Sekem
Case Study
Coming soon
Sekem
Case Study
Coming soon
Sekem
Case Study
Coming soon
One Month. One Chance
How Rehana Won Ramadan on Amazon
One Month. One Chance
How Rehana Won Ramadan on Amazon
A High-Stakes FMCG Launch, Under Pressure
In the lead-up to Ramadan 2025, Rehana, a household name in pantry essentials like rice, vinegar, sugar, and oils approached Double Shot with a clear challenge:
A High-Stakes FMCG Launch, Under Pressure
In the lead-up to Ramadan 2025, Rehana, a household name in pantry essentials like rice, vinegar, sugar, and oils approached Double Shot with a clear challenge:
They needed to make a significant impact on Amazon in just one month.
With no existing Amazon store, a vast catalog of SKUs, and Ramadan right around the corner, we had to move fast. Planning, execution, and results all had to happen, within 30 days.
They needed to make a significant impact on Amazon in just one month.
With no existing Amazon store, a vast catalog of SKUs, and Ramadan right around the corner, we had to move fast. Planning, execution, and results all had to happen, within 30 days.
Phase 1 – Strategic Planning (Week 1):
Inventory Analysis: We scanned Rehana’s extensive catalog to identify which SKUs were most relevant for Ramadan, and which needed a push to move aging stock.
Promotions Map: Based on demand signals and inventory insights, we created a precise promotion plan tied to stock levels, margin goals, and seasonality.
Ads Forecast: A data-driven advertising budget and performance forecast ensured every dollar spent had clear ROI targets.
Phase 1 – Strategic Planning (Week 1):
Inventory Analysis: We scanned Rehana’s extensive catalog to identify which SKUs were most relevant for Ramadan, and which needed a push to move aging stock.
Promotions Map: Based on demand signals and inventory insights, we created a precise promotion plan tied to stock levels, margin goals, and seasonality.
Ads Forecast: A data-driven advertising budget and performance forecast ensured every dollar spent had clear ROI targets.
Building a Store from Scratch, Fast!
Amazon shoppers don’t just buy products, they explore brands. That’s why we knew a dedicated Amazon Storefront was non-negotiable, even with the clock ticking.
Building a Store from Scratch, Fast!
Amazon shoppers don’t just buy products, they explore brands. That’s why we knew a dedicated Amazon Storefront was non-negotiable, even with the clock ticking.
Phase 2 – Store Creation (Week 2)
Designed a conversion-optimized Amazon Store with a clear visual identity tied to Ramadan.
Built a seasonal landing page for “Deals of the Month” to host promoted SKUs.
Ensured fast, mobile-first performance with seamless navigation across product categories.
This created a focused shopping experience that would later become the hub for all ad traffic.
Phase 2 – Store Creation (Week 2)
Designed a conversion-optimized Amazon Store with a clear visual identity tied to Ramadan.
Built a seasonal landing page for “Deals of the Month” to host promoted SKUs.
Ensured fast, mobile-first performance with seamless navigation across product categories.
This created a focused shopping experience that would later become the hub for all ad traffic.
The Campaign: Full-Funnel Execution in Motion
With the strategy locked and the store live, we launched a 360° Amazon Ads campaign that reached shoppers at every stage of their journey.
The Campaign: Full-Funnel Execution in Motion
With the strategy locked and the store live, we launched a 360° Amazon Ads campaign that reached shoppers at every stage of their journey.
Phase 3 – Advertising Execution (Weeks 3–4):
Sponsored Products to dominate category-level searches and Ramadan keywords.
Sponsored Brands to drive brand discovery and cross-selling.
Sponsored Display for retargeting and category defense.
Video Ads that funneled traffic directly to the newly launched Rehana store.
We didn’t just focus on sales, we focused on visibility, intent capture, and conversion.
Phase 3 – Advertising Execution (Weeks 3–4):
Sponsored Products to dominate category-level searches and Ramadan keywords.
Sponsored Brands to drive brand discovery and cross-selling.
Sponsored Display for retargeting and category defense.
Video Ads that funneled traffic directly to the newly launched Rehana store.
We didn’t just focus on sales, we focused on visibility, intent capture, and conversion.
The Outcome: Ramadan, Won
Despite the tight timeline, the results spoke for themselves:
Up to 350% growth on promoted Ramadan SKUs (oils, rice, sugar).
40% increase in total Amazon sales, month over month.
40% growth on aged inventory SKUs, previously stagnant.
Significant uplift in brand visibility and store traffic throughout the season.
In just four weeks, Rehana went from underground to unmissable, right in time for Ramadan’s peak.
The Outcome: Ramadan, Won
Despite the tight timeline, the results spoke for themselves:
Up to 350% growth on promoted Ramadan SKUs (oils, rice, sugar).
40% increase in total Amazon sales, month over month.
40% growth on aged inventory SKUs, previously stagnant.
Significant uplift in brand visibility and store traffic throughout the season.
In just four weeks, Rehana went from underground to unmissable, right in time for Ramadan’s peak.
Final Word: The Power of Precision Under Pressure
Some brands spend months preparing for seasonal success.
Rehana did it in one, with the right team, the right insights, and the right execution.
Whether you’ve got a year or just 30 days to make your mark, we can help you win your moment too.
Let’s build your next success story.
Final Word: The Power of Precision Under Pressure
Some brands spend months preparing for seasonal success.
Rehana did it in one, with the right team, the right insights, and the right execution.
Whether you’ve got a year or just 30 days to make your mark, we can help you win your moment too.
Let’s build your next success story.
350%
Total E-commerce Growth YOY
40%
40%
40%
Amazon Sales Growth
Amazon Sales Growth
Amazon Sales Growth
350%
350%
350%
Breadfast sales growth
Breadfast sales growth
Breadfast sales growth
40%
40%
noon sales growth
noon sales growth
477%
477%
Goodsmart sales growth
Goodsmart sales growth
