iSiS Organic

Overview

ISIS Organic is a leading Egyptian FMCG brand with over 40 years of heritage in the organic and natural products space — spanning honey, herbal teas, natural water, oils, snacks, and juices. Despite strong retail equity, the brand had almost no e-commerce footprint when it partnered with Dblshot in April 2024.

The Challenge

• Unoptimized product listings with poor search visibility and weak conversion rates
• A fragmented catalog — only a fraction of the product range was available online
• Zero advertising activity across any marketplace
• Inconsistent purchase-order fulfillment, costing sales even when demand existed
• No unified digital commerce strategy connecting platforms

Phase 1 — Building the Amazon Foundation (April 2024)

Dblshot rebuilt ISIS Organic's Amazon presence from the ground up — every listing restructured for search relevance and conversion, paired with a full-funnel advertising strategy (Sponsored Brands, Sponsored Products, Sponsored Display) and a dedicated Amazon Brand Store to increase basket size and AOV.

Phase 2 — Full Digital Commerce Takeover (August 2024)

ISIS Organic expanded the partnership to cover the entire digital commerce operation — Noon, Breadfast, GoodsMart, plus new launches on Botit, Rabbit, and Talabat — executed through five pillars:

• The Audit — platform-by-platform performance mapping by SKU, category, and channel
• Catalog Strengthening — expanding, refining, and digitizing offline retail winners across all platforms
• Promotions Strategy — a seasonality-driven plan tied to the full Egyptian shopping calendar
• Demand Forecasting & Fulfillment — purchase-order fulfillment lifted above 80%
• KPI Framework — sales growth, CIR targets, and conversion benchmarks in one unified view

The Result

After implementing a platform-specific strategy, promotional planning, and operational enhancements, iSiS Organic became one of the fastest-growing FMCG brands online across seven platforms in under twelve months.