How to Prepare your E-commerce
business to Master Ramadan 2025
How to Prepare your E-commerce
business to Master Ramadan 2025
How to Prepare your E-commerce
business to Master
Ramadan 2025
Every year, as the crescent moon signals the arrival of Ramadan, something remarkable happens in the world of e-commerce. Grocery carts fill up faster, essential food items sell out overnight, and consumer demand surges like clockwork. For FMCG brands, this should be the golden opportunity to skyrocket sales.
But here’s the reality, Many brands enter Ramadan with high expectations, only to find themselves struggling to keep up.
Stockout lead to lost revenue.
Poor brand visibility gets them overshadowed by competitors.
A last-minute approach to promotions results in wasted ad spend.
The brands that thrive during Ramadan aren’t just the ones with great products. They’re the ones that prepare early, optimize for visibility, and execute a well-planned strategy across e-commerce platforms.
Bridging the Problem with the Solution; We’ll walk through exactly what it takes to win Ramadan on e-commerce platforms like Amazon, Noon, BreadFast, and Rabbit. We’ll dive into key market insights, proven strategies, and real case studies from leading Egyptian FMCG brands that have mastered Ramadan preparations with the right mix of operations, visibility, promotions, and advertising.
By the end of this read, you’ll know exactly how to turn Ramadan into your brand’s most profitable season yet. Let’s get started !
Every year, as the crescent moon signals the arrival of Ramadan, something remarkable happens in the world of e-commerce. Grocery carts fill up faster, essential food items sell out overnight, and consumer demand surges like clockwork. For FMCG brands, this should be the golden opportunity to skyrocket sales.
But here’s the reality, Many brands enter Ramadan with high expectations, only to find themselves struggling to keep up.
Stockout lead to lost revenue.
Poor brand visibility gets them overshadowed by competitors.
A last-minute approach to promotions results in wasted ad spend.
The brands that thrive during Ramadan aren’t just the ones with great products. They’re the ones that prepare early, optimize for visibility, and execute a well-planned strategy across e-commerce platforms.
Bridging the Problem with the Solution; We’ll walk through exactly what it takes to win Ramadan on e-commerce platforms like Amazon, Noon, BreadFast, and Rabbit. We’ll dive into key market insights, proven strategies, and real case studies from leading Egyptian FMCG brands that have mastered Ramadan preparations with the right mix of operations, visibility, promotions, and advertising.
By the end of this read, you’ll know exactly how to turn Ramadan into your brand’s most profitable season yet. Let’s get started !
What Makes E commerce channels ideal for FMCG brands During Ramadan?
During Ramadan, e-commerce platforms like Amazon and Noon experience a significant surge in sales. For instance, in Saudi Arabia, Amazon holds the top position among online marketplaces, while Noon ranks second. In the UAE, the roles are reversed, with Noon leading and Amazon following closely. Why Consumers gravitate towards E-commerce platforms?! such as Rabbit, Talabat, Amazon, Noon, and Goodsmart.
What Makes E commerce channels ideal for FMCG brands During Ramadan?
During Ramadan, e-commerce platforms like Amazon and Noon experience a significant surge in sales. For instance, in Saudi Arabia, Amazon holds the top position among online marketplaces, while Noon ranks second. In the UAE, the roles are reversed, with Noon leading and Amazon following closely. Why Consumers gravitate towards E-commerce platforms?! such as Rabbit, Talabat, Amazon, Noon, and Goodsmart.
First: Convenience The ability to shop from home, especially during fasting hours, makes online platforms appealing.
Second: Time Efficiency With adjusted daily routines, consumers prefer quick and efficient shopping solutions.
Third: Exclusive Deals Many e-commerce platforms offer Ramadan-specific promotions and discounts, attracting budget-conscious shoppers.
Fourth: Product AssortmentOnline platforms provide a wide range of products, catering to diverse consumer needs during the holy month. Key Ramadan Strategies for FMCG Brands on E-commerce Platforms
First: Convenience The ability to shop from home, especially during fasting hours, makes online platforms appealing.
Second: Time Efficiency With adjusted daily routines, consumers prefer quick and efficient shopping solutions.
Third: Exclusive Deals Many e-commerce platforms offer Ramadan-specific promotions and discounts, attracting budget-conscious shoppers.
Fourth: Product AssortmentOnline platforms provide a wide range of products, catering to diverse consumer needs during the holy month. Key Ramadan Strategies for FMCG Brands on E-commerce Platforms
Step 1: Strategic Planning:
Ramadan season, just like any other peak season cannot be planned for in a day, or even a week. This is where most brands fall off. Most brands think of Ramadan Campaigns as nothing more of a designer banner, with a call to action and consistent hammering on social media. While this may not be entirely inaccurate, Ramadan campaigns require much deeper analysis.
Quarterly Planning: Quarterly planning is very overlooked, yet crucial for the success of you Ramadan Campaigns, and any other peak seasons for FMCG brands.
FMCG brands with a big portfolio and product catalog need to prioritize planning above all. Let’s take iSiS as an example. iSiS has a variety of product categories including “Honey, Herbal Tea, Water, Oil, Dates, Snacks, and juices”, While it may be tempting to promote the entire iSiS catalog and brand it under “Ramadan Deals”, the best practice is to identify seasonal categories, and categories relating directly or indirectly with Ramadan, in this case the most accurate categories are:
· Dates & Oriental Juices
· Water & Green Tea
· Honey & Oil
Step 1: Strategic Planning:
Ramadan season, just like any other peak season cannot be planned for in a day, or even a week. This is where most brands fall off. Most brands think of Ramadan Campaigns as nothing more of a designer banner, with a call to action and consistent hammering on social media. While this may not be entirely inaccurate, Ramadan campaigns require much deeper analysis.
Quarterly Planning: Quarterly planning is very overlooked, yet crucial for the success of you Ramadan Campaigns, and any other peak seasons for FMCG brands.
FMCG brands with a big portfolio and product catalog need to prioritize planning above all. Let’s take iSiS as an example. iSiS has a variety of product categories including “Honey, Herbal Tea, Water, Oil, Dates, Snacks, and juices”, While it may be tempting to promote the entire iSiS catalog and brand it under “Ramadan Deals”, the best practice is to identify seasonal categories, and categories relating directly or indirectly with Ramadan, in this case the most accurate categories are:
· Dates & Oriental Juices
· Water & Green Tea
· Honey & Oil
Step 2: Promotions:
Now that we have identified the appropriate categories per products to hammer on during Ramadan, we need to create value to consumers. There is little to no room of competition if you are selling the same product as all your competition. In order for your brand to stand out, you will need to create value behind each category per product.
1- Leverage Discounts; remain one of the strongest, most effective promotion types. Rehana and iSiS implementation of this promotion type with respect to appropriate categories per products for Ramadan across major e commerce platforms like Amazon& Noon
2- Buy X EGP, Get Y EGP; One of the most effective promotional strategies across e commerce platforms is the subscribe and save model. Nothing drives the consumer more than saving money on seasonal promotions. As for FMCG brands, this model is perfect for advantageous price competition as well as increasing basket size during a peak season like Ramadan. iSiS implementation of the “Buy 300 EGP from iSiS get 50 EGP” model on amazon and Noon across dates, oriental juices, and snacks, as well as Spritz implementation of “Buy 2 get 30 EGP off” are the perfect example of The right product, at the right time, with the right price”
There are more promotional strategies that can be utilized based on the nature of the product, and brand, you’ll just need to analyze your historical data and identify the right mix.
Step 2: Promotions:
Now that we have identified the appropriate categories per products to hammer on during Ramadan, we need to create value to consumers. There is little to no room of competition if you are selling the same product as all your competition. In order for your brand to stand out, you will need to create value behind each category per product.
1- Leverage Discounts; remain one of the strongest, most effective promotion types. Rehana and iSiS implementation of this promotion type with respect to appropriate categories per products for Ramadan across major e commerce platforms like Amazon& Noon
2- Buy X EGP, Get Y EGP; One of the most effective promotional strategies across e commerce platforms is the subscribe and save model. Nothing drives the consumer more than saving money on seasonal promotions. As for FMCG brands, this model is perfect for advantageous price competition as well as increasing basket size during a peak season like Ramadan. iSiS implementation of the “Buy 300 EGP from iSiS get 50 EGP” model on amazon and Noon across dates, oriental juices, and snacks, as well as Spritz implementation of “Buy 2 get 30 EGP off” are the perfect example of The right product, at the right time, with the right price”
There are more promotional strategies that can be utilized based on the nature of the product, and brand, you’ll just need to analyze your historical data and identify the right mix.
Step 3: Operational Excellence:
Now that you have decided on what categories per products to promote, and applied the appropriate Ramadan promotions, it is time to ensure what we, the people of DoubleShot call it “Operational Excellence”
Ensure that you have all your Ramadan Deals POs from your e commerce platforms, processed, shipped and ready for purchase at least a week before the start of “Ramadan Campaigns” across e commerce platforms. Ensure a satisfying fulfillment rate of the POs to reach 80% at least
Step 3: Operational Excellence:
Now that you have decided on what categories per products to promote, and applied the appropriate Ramadan promotions, it is time to ensure what we, the people of DoubleShot call it “Operational Excellence”
Ensure that you have all your Ramadan Deals POs from your e commerce platforms, processed, shipped and ready for purchase at least a week before the start of “Ramadan Campaigns” across e commerce platforms. Ensure a satisfying fulfillment rate of the POs to reach 80% at least
Step 4: Ramadan Themes
Along with your brand website, you should brand your Amazon & Noon store with Ramadan Theme to be reflect on the seasonality, Amazon provides “Brand Store Building” as a free tool for brands registered on Amazon, all you have to do is to utilize it and make it work to your advantage. As a best practice, it is recommended by DoubleShot People to create a dedicated Ramadan Deals landing page in your Amazon Brand Store. This will allow for users to focus on what’s important during Ramadan and will allow your brand to highlight its seasonal deals.
PRO TIPs:
Noon offers brand Store as a paid annual tool; it would be optimum to keep a consistent message across Noon & Amazon.
iSiS & Rehana perfectly executed the best practices in terms of their “Amazon brand Store” User experience and its reflection on Ramadan season.
Step 4: Ramadan Themes
Along with your brand website, you should brand your Amazon & Noon store with Ramadan Theme to be reflect on the seasonality, Amazon provides “Brand Store Building” as a free tool for brands registered on Amazon, all you have to do is to utilize it and make it work to your advantage. As a best practice, it is recommended by DoubleShot People to create a dedicated Ramadan Deals landing page in your Amazon Brand Store. This will allow for users to focus on what’s important during Ramadan and will allow your brand to highlight its seasonal deals.
PRO TIPs:
Noon offers brand Store as a paid annual tool; it would be optimum to keep a consistent message across Noon & Amazon.
iSiS & Rehana perfectly executed the best practices in terms of their “Amazon brand Store” User experience and its reflection on Ramadan season.
Step 5: Visibility
Now that you have followed the footsteps of DoubleShot People in Insuring Operational
Excellence, and have your store ready for customers, you are now ready to hammer on your message and your “Ramadan Deals” on E commerce platforms.
Amazon & Noon:
o Leverage PPC campaigns to drive awareness and sales.
o Launch store traffic campaigns to maximize sales and basket Size
o Leverage Sponsored Display ads for Brand Protection and aggression.
Other E-commerce platforms; Leverage visibility and keyword advertising on major e commerce brands like Talabat, BreadFast, Rabbit, and more by executing Ramadan Branded Banners hammering on your Ramadan Deals and promotions.
Step 5: Visibility
Now that you have followed the footsteps of DoubleShot People in Insuring Operational
Excellence, and have your store ready for customers, you are now ready to hammer on your message and your “Ramadan Deals” on E commerce platforms.
Amazon & Noon:
o Leverage PPC campaigns to drive awareness and sales.
o Launch store traffic campaigns to maximize sales and basket Size
o Leverage Sponsored Display ads for Brand Protection and aggression.
Other E-commerce platforms; Leverage visibility and keyword advertising on major e commerce brands like Talabat, BreadFast, Rabbit, and more by executing Ramadan Branded Banners hammering on your Ramadan Deals and promotions.
Step 6: Measuring Success:
For accurate measurement of your performance, you’ll need to:
Measure
· Before & After Campaign & Growth rate MOM
· Store traffic & basket size “ #of units per order”
· PO growth per each platform.
Step 6: Measuring Success:
For accurate measurement of your performance, you’ll need to:
Measure
· Before & After Campaign & Growth rate MOM
· Store traffic & basket size “ #of units per order”
· PO growth per each platform.
Congratulations,
You’ve now leveraged Ramadan season, which is one of the most lucrative seasons for FMCG brands looking to scale their e-commerce presence. For another read, click the link to our iSiS case study on Amazon to take a glimpse of the Massive 900% growth’ behind the scenes for the first four months on Amazon!
Furthermore, let’s get in touch and talk about How we can Grow your business online?
Through Amazon Ads, or social Media ads, we got it all!
Schedule a meeting now at your convenience through this link.
Congratulations,
You’ve now leveraged Ramadan season, which is one of the most lucrative seasons for FMCG brands looking to scale their e-commerce presence. For another read, click the link to our iSiS case study on Amazon to take a glimpse of the Massive 900% growth’ behind the scenes for the first four months on Amazon!
Furthermore, let’s get in touch and talk about How we can Grow your business online?
Through Amazon Ads, or social Media ads, we got it all!
Schedule a meeting now at your convenience through this link.
